north end beads
︎ product development
project background
in 2015 i launched a jewelry brand. in the first year, i sold over 1000 necklaces to customers in 37 states and 6 countries.
responsibilities
i designed over 60 necklaces; coordinated marketing strategies, influencer collaborations and blogger partnerships; established relationships with suppliers and manufacturers; assessed custom inquiries and orders; maintained account and customer records and managed packaging and shipping requests.
