north end beads
︎ product development

project background

in 2015 i launched a jewelry brand. in the first year, i sold over 1000 necklaces to customers in 37 states and 6 countries.


i designed over 60 necklaces; coordinated marketing strategies, influencer collaborations and blogger partnerships; established relationships with suppliers and manufacturers; assessed custom inquiries and orders; maintained account and customer records and managed packaging and shipping requests.


soul honey clothing spring photoshoot, labl vb fall photoshoot, crafted va indie arts & crafts festival, 1701 retail lab pop up marketplace, and jim white fitness and nutrition annual empowerment campaign.